Formed in 2009 and headquartered in Fargo, North Dakota, Baseline Fitness is a leading franchisee of Planet Fitness health clubs.  Planet Fitness Inc., the franchisor, is one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. with more than 1,800 stores system-wide and over 13 million members.  The concept caters to first-time or casual gym users by offering members a low-cost, high-quality experience.  The brand is known for its commitment to fostering a non-intimidating "Judgement Free Zone®" that is welcoming to all.  Freeman Spogli realized its investment in Baseline Fitness through a sale of the company to Mayfair Capital Partners in 2024.